Retail Marketing & Retail Operation
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Wednesday, 23 May 2012
Monday, 12 March 2012
Retail Store managers Job roles
Are you dreaming a job in Dynamic environmental of retail operations?a carrier as a store manager, who can independently handle a store with office allowed ed staff.what are the responsibilities he has to handle.check one by one
- Managing and motivating sales promoters to increase sales and ensure efficiency
- Managing stock levels and making key decisions about stock control
- Analyzing sales figures and forecasting future sales volumes to maximise profits
- Analyzing and interpreting trends to facilitate planning
- Using information technology to record sales figures, for data analysis and
- forward planning
- Dealing with staffing issues such as interviewing potential staff, conducting
- appraisals and performance reviews, as well as providing or organizing training and development
- Ensuring standards for quality, customer service and health and safety are met
- Responding to customer complaints and comments
- Organizing special promotions, displays and events
- Updating colleagues on business performance, new initiatives and other pertinent issues;
- Touring the sales floor regularly, talking to colleagues and customers, and identifying or resolving urgent issues
- Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing
- Initiating changes to improve the business, e.g. revising opening hours to ensure the store can compete effectively in the local market
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Saturday, 30 July 2011
Retail Mathematics
1) Gross Margin
GM % = (Selling Price - Cost) x 100 / Selling Price
Example: You sold an item for $49.95, and the cost of the item is $30.00.
GM % = (49.95 - 30.00) x 100 / 49.95 = 39.94%
2) Mark UpMark Up % = (Selling Price - Cost) x 100 / Cost
Using the above example,
Mark Up % = (49.95 - 30.00) x 100 / 30.00 = 66.5%
3) Weeks of Stock
Inventory (at retail) divided by average weekly sales for a given period of time.
So, if you have $8,000.00 worth of inventory in one product, and your total sales of that product for the past 6 weeks is $12,000.00 the calculation would look like this:
$12,000.00 divided by 6 = average weekly sales of $2,000.00
$8,000.00 divided by $2,000.00 = 4
This means that if you did not replenish your inventory and sales continued at the same pace, you would deplete your inventory of that product to zero within 4 weeks.
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